Forefront is an experiential and entertainment agency with access to a distinct portfolio of live, virtual and hybrid event platforms collectively designed to build connections between brands and their audiences.
Founded in 2010, Forefront spent the first five years growing into a full-service production company with specialization in public/private partnerships. Forefront’s current flagship event, the Austin Trail of Lights, became part of the portfolio in 2012, bringing over 400,000 people to Austin’s iconic Zilker Park each holiday season.
In 2016, Forefront began its national expansion and sent production arms to push forward Bottlerock in California, Lock’n in Virginia, and the hospitality programs at the PGA Championship in North Carolina. Meanwhile, back in Austin, new relationships were being built. Forefront became HomeAway’s activation partner at Austin City Limits Music Festival, garnered dozens of sponsors for the HomeAway Partner Summit.
Expansion in creative, production, VIP, and corporate hospitality services led to the acquisition of Crew+, a boutique hospitality and VIP event production team in 2018. In keeping with the expansion theme, Forefront added the University of Texas' inaugural Bevo Blvd. fan festival to its portfolio and licensed the marketing rights to the iconic “Keep Austin Weird” brand. All the while, helping connect brands with audiences remained a priority as Forefront also took on partnership sales for brands such as Alamo Drafthouse, Austin Marathon and 13th Floor Entertainment Group—a national portfolio of haunted house experiences.
In 2019, Forefront added production of the 69th annual Art City Austin, and launched the inaugural Run to Brunch presented by Keep Austin Weird. Beyond Austin, Forefront entered into a strategic partnership bringing to bear production of Napa Valley based exclusive events; Yountville Live, Taste of Yountville, Live In The Vineyard Goes Country presented by CMT, Live In The Vineyard, and a number of regional events focused on corporate reward programs.
Member Since: 2016